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Merkle adds first Chief Experience Officer to its growing executive line up

July 6, 2022
Columbia, MD

Merkle, dentsu’s customer experience management company, has today announced the key appointment of Simon Doukas into the newly created Chief Experience Officer role. Simon’s appointment is a coup for Merkle as the company places itself at the forefront of the rapidly growing customer experience space with its award-winning digital transformation capabilities. In the role, Simon will lead the Strategy, Design and Commerce teams.

Simon is an experience pioneer and was a founding member of PwC’s Experience Consulting practice where he has spent over a decade with the firm in various leadership roles. Simon specialises in helping clients reimagine their business by leveraging experience-led approaches to innovate, grow and transform their organisation. He has worked across a wide range of industries and companies including Telstra, NAB, Australia Post, BHP, ANZ, Coles, David Jones, Bupa and AMP.

"I am excited to join the Merkle team at such a significant time. The business has amazing talent and huge potential to scale both locally and globally,” Simon said.

"In order for businesses to thrive they need to differentiate through meaningful experiences that create value to the customer, the organisation and society more broadly. Merkle is uniquely positioned in the market to partner with our clients on their growth agenda through our diverse mix of strategic and creative thinking, design and technical expertise and commercial execution."

In addition, Simon is also an active Advisory Board member and mentor to a number of high growth impact-led ventures focused on helping humanity achieve the United Nations Sustainable Development Goals by 2030.

“Dentsu's ESG leadership and investment in sustainable innovation is market-leading and personally aligned to my values. It is a privilege to join the company in a leadership role and I look forward to broadening my impact in this space,” he said.

Merkle ANZ CEO John Riccio said: “I am excited to have Simon join our growing team. His proven leadership in strategy, innovation and transformation sets us up to seize the opportunities emerging in the customer experience space post-pandemic. I know Simon has the right skills to take us to the next level as we position ourselves as leaders in this market.”

Simon will commence the role with Merkle at the end of August 2022.

The appointment follows the earlier announcements of Dr Catherine Lopes as Chief Data & Analytics Officer, Steve Yurisich as Chief Growth Officer, and John Riccio as CEO, Merkle ANZ and President, Merkle APAC, and forms part of a growing executive team, with further appointments to come.


For further information, contact:
Vanessa Desloires
Communications and Brand Lead
[email protected]
+61 438 171 255

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 29 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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