Personalisation

Latest Posts

The Dynamic Duo: How Data and Technology Are Transforming Personalisation

Published on: Jan 12, 2023

Technology can often be seen as a magic bullet that will solve all your organisation’s problems out of the box. The fact of the matter is, data is the fuel, and technology is the engine of the operation.

Topic: Marketing Transformation | Personalisation

The Myriad Benefits of Personalisation at Scale

Published on: Nov 10, 2022

Personalisation at scale is the north star for customer-obsessed brands today (and any brand with a growth plan has likely embraced customer obsession).

Topic: CXM Strategy | Personalisation | CXM Technology

Complexities of Creating Efficiencies at Scale

Authored by: Christian Brenner |
Published on: Nov 08, 2022

People can sometimes demonstrate a psychological tendency to measure the cost of a website or piece of software (i.e. a service) through the same lens as that of a computer or other good.

Topic: CXM Strategy | Personalisation

Customer Experience Trends to Expect in 2022 Part Two

Published on: Sep 14, 2022

In part one of this series, we talked about stepping away from the reactive marketing of the last two years and how brands can be more proactive in 2022.

Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Sep 28, 2020

March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.

Topic: Customer Strategy | Personalisation | Loyalty | Customer & Experience Optimisation