Data Science

Latest Posts

What is Data Integrity? How it Can Help Gain Competitive Advantage

Published on: Dec 19, 2022

Organisations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

Topic: CXM Strategy | Data Science | Identity & Data Management | Digital Experience

Is Multi-Touch Attribution Dead?

Authored by: Thomas Galluzzo |
Published on: Oct 25, 2022

Is Multi-Touch Attribution dead? This is a question I often get asked as a marketing analytics professional. Mostly the question is posed by clients wanting to know the next silver bullet or the next investment they should be making in understanding how they track those returns from advertising.

Topic: Analytics | Customer & Experience Optimisation | Data Science

Identity Is the Foundation of All Marketing

Published on: May 27, 2021

Topic: Data Science | Marketing Technology

Finding the Nuggets of Customer Insights Through Visual Exploration

Authored by: Kris Karaikudi |
Published on: Sep 24, 2020

Our online purchase behavior has changed dramatically in the last decade, and with COVID-19, it has become ubiquitous. A Pew Research Center survey from early April finds that roughly half of US adults (53%) say the Internet has been “essential”.

Topic: Customer Strategy | Analytics | Data Science | Identity & Data Management

Data-Driven Customer Experiences in the Post COVID-19 Era

Authored by: Sayantika Sikdar, Dhairya Gabhawala |
Published on: Aug 13, 2020

As we are continuing to face this global pandemic, each brand is preparing to adapt, overcome, and survive the current economic crisis.

Topic: Customer Strategy | Data Science

Getting Your KPI Ducks in a Row

Authored by: Alex Wong |
Published on: Aug 04, 2020

You’ll often hear that Marketing and Sales teams need to work more closely together to reach a common business goal. But what if the Marketing teams themselves aren’t aligned within each division or segment?

Topic: Analytics | Data Science | Identity & Data Management