CXM Technology

Latest Posts

How to Get More Accurate Campaign Analytics

Published on: Jan 23, 2023

Before being able to understand its benefits, it’s important to align on what we mean by campaign analytics, because it is a broad topic that can be taken in different ways. Gartner defines campaign analytics as:

Topic: Marketing Transformation | Marketing Technology

How to Maximise Tech Investments in an Inflation Economy

Published on: Jan 23, 2023

This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.

Topic: CXM Strategy | Customer Strategy | Marketing Transformation | Marketing Technology

Unlocking the Mystery behind Digital Experience Platforms (DXPs)

Published on: Jan 09, 2023

Offering content in exchange for customer data has long been an incentive for drawing in customers and building loyalty. Today, organisations are often challenged by how to solve for the distribution of content across channels at scale to enable personalisation.

Topic: CXM Technology

2022 Holiday Preparation: Meeting Customer Needs in an Uncertain World

Published on: Dec 21, 2022

The holiday season that was once a weeks-long sprint has become a marathon for brands that spans all of Q4. At first, the timeline was expanded to compete with massive spending opportunities, but it is now a necessity for retailers due to many logistical hurdles.

Topic: Customer Strategy | CXM Technology | Commerce | Retail & Consumer Goods

What is Data Integrity? How it Can Help Gain Competitive Advantage

Published on: Dec 19, 2022

Organisations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

Topic: CXM Strategy | Data Science | Identity & Data Management | Digital Experience

The Myriad Benefits of Personalisation at Scale

Published on: Nov 10, 2022

Personalisation at scale is the north star for customer-obsessed brands today (and any brand with a growth plan has likely embraced customer obsession).

Topic: CXM Strategy | Personalisation | CXM Technology

Customer Experience Trends to Expect in 2022 Part Two

Published on: Sep 14, 2022

In part one of this series, we talked about stepping away from the reactive marketing of the last two years and how brands can be more proactive in 2022.

Customer Experience Trends to Expect in 2022: Part One

Published on: Sep 14, 2022

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022