Customer Strategy

Latest Posts

How to Maximise Tech Investments in an Inflation Economy

Published on: Jan 23, 2023

This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.

Topic: CXM Strategy | Customer Strategy | Marketing Transformation | Marketing Technology

What Marketers Want & How Promotions Can Help

Published on: Jan 03, 2023

The list of concerns keeping marketers up at night is growing rapidly. At a time when stakes are high for brands as they face radical changes in consumer behaviour, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes.

Topic: CXM Strategy | Customer Strategy | Customer Relationship Management | Customer & Experience Optimisation

2022 Holiday Preparation: Meeting Customer Needs in an Uncertain World

Published on: Dec 21, 2022

The holiday season that was once a weeks-long sprint has become a marathon for brands that spans all of Q4. At first, the timeline was expanded to compete with massive spending opportunities, but it is now a necessity for retailers due to many logistical hurdles.

Topic: Customer Strategy | CXM Technology | Commerce | Retail & Consumer Goods

Customer Experience Trends to Expect in 2022: Part One

Published on: Sep 14, 2022

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022

Dentsu Named in Salesforce Consulting Partners Report

Published on: Jun 17, 2021

Dentsu Named in Salesforce Consulting Partners Report

Topic: CXM Strategy | Customer Strategy | Marketing Transformation | B2B

'The Next Big Thing' Webinar Explored Customer Engagement Amid COVID-19

Authored by: |
Published on: May 07, 2021

A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.

Topic: Customer Strategy | Customer & Experience Optimisation

5 Marketing Trends to Win Business in 2021

Authored by: Jason Kim |
Published on: Feb 08, 2021

2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year:

Topic: Customer Strategy

Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Sep 28, 2020

March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.

Topic: Customer Strategy | Personalisation | Loyalty | Customer & Experience Optimisation