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Blog - Customer Strategy

Latest Posts

Customer Experience Trends to Expect in 2022: Part One

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022

'The Next Big Thing' Webinar Explored Customer Engagement Amid COVID-19

A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.

5 Marketing Trends to Win Business in 2021

2021 is not so much a fresh start as it is a continuation of last year's disruption. The marketing key to success in 2021 will be to refine the marketing strategy you swiftly developed last year. Here are the five trends that every marketer should know (or be reminded of) as we begin this new year: