Analytics

Latest Posts

What Marketers Want & How Promotions Can Help

Published on: Jan 03, 2023

The list of concerns keeping marketers up at night is growing rapidly. At a time when stakes are high for brands as they face radical changes in consumer behaviour, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes.

Topic: CXM Strategy | Customer Strategy | Customer Relationship Management | Customer & Experience Optimisation

What is Data Integrity? How it Can Help Gain Competitive Advantage

Published on: Dec 19, 2022

Organisations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

Topic: CXM Strategy | Data Science | Identity & Data Management | Digital Experience

Is Multi-Touch Attribution Dead?

Authored by: Thomas Galluzzo |
Published on: Oct 25, 2022

Is Multi-Touch Attribution dead? This is a question I often get asked as a marketing analytics professional. Mostly the question is posed by clients wanting to know the next silver bullet or the next investment they should be making in understanding how they track those returns from advertising.

Topic: Analytics | Customer & Experience Optimisation | Data Science

Customer Experience Trends to Expect in 2022: Part One

Published on: Sep 14, 2022

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022

Identity Is the Foundation of All Marketing

Published on: May 27, 2021

Topic: Data Science | Marketing Technology

'The Next Big Thing' Webinar Explored Customer Engagement Amid COVID-19

Authored by: |
Published on: May 07, 2021

A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year. Our own Lucy Acheson was joined by Email Marketing and Communications Specialist at MindValley Monique Schuldt, Head of Analytics at Power Retail David Fear, and VP of Customer Engagement (INTL) at Validity Guy Hanson.

Topic: Customer Strategy | Customer & Experience Optimisation

9 Tips for Running Remote Workshops

Authored by: Ian Hammond |
Published on: Sep 28, 2020

Remote working has quickly become our new normal, and whether it’s what you want to hear or not, it’s here to stay.

Topic: Customer & Experience Optimisation

Gyms are Opening, But How Can Fitness Brands Evolve to Stay Engaged with Consumers to Fuel Long-Term Growth?

Authored by: Phil Irvine |
Published on: Sep 28, 2020

March 16, 2020 was a day that I will never forget. This was the date I received an email from Equinox Fitness communicating that all locations would be closed for the foreseeable future.

Topic: Customer Strategy | Personalisation | Loyalty | Customer & Experience Optimisation