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Salesforce Marketing Cloud Partnership

Building the CRM strategy that brings Salesforce to life
75 +
Salesforce Marketing Cloud implementations
200 +
Salesforce Marketing Cloud specialists
75 +
Salesforce Marketing Cloud certifications
Years of Salesforce Marketing Cloud expertise


Seeing the full value of Salesforce involves more than the platform itself. It requires integration within your organization, a holistic view of your customers, and a focused strategy for delivering the personalized experiences they demand. The results are improved marketing outcomes, enduring customer relationships, and sustained competitive advantage for the clients we serve.

Our credentials include:

  • Merkle has been an expert Salesforce Marketing Cloud software integrator and service provider since 2011.
  • We offer global CRM services for Salesforce Marketing Cloud.
  • As a part of Dentsu, we are a certified Salesforce Gold Consulting Partner, a Strategic Services Partner, and a Platinum Commerce Cloud Partner with Custom Integration credentials.

Drive value and ROI from your Salesforce Marketing Cloud investment

Merkle’s Trail to Optimization (TTO) solution helps existing Salesforce Marketing Cloud customers get the most out of their technology investment. We help brands with challenges that include:

  • Integrating multiple SFMC products throughout your ecosystem or public cloud platforms
  • Understanding and leveraging SFMC capabilities
  • Centralizing siloed data to leverage SFMC
  • Executing on personalization and segmentation
  • Leveraging the campaign data in SFMC for effective metrics
  • Assessing and assuring compliance of data governance and privacy policies


Contact us to learn more about Trail to Optimization Contact us


Our Clients

Fifth Third Bank
Recent Awards & Recognition Recent Awards & Recognition:
Marketer Quarterly Email Marketing Award Advertising Age's 2018 Agency Report

Our Team

Senior Vice President, Alliances Lead
Senior Director, Alliances