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Marketing Technology Strategy

Data and identity are the foundation of customer experiences


Have you spent a lot of money on technology, but you’re not seeing ROI? Is your current tech stack able to keep up with evolving business needs and market challenges? Today’s vendor landscape is vast, making it difficult to understand what technology you truly need and how to best integrate it to drive business outcomes. To see true ROI from these investments, a solid foundation of data and identity must be built to fuel your stack.

Our strategy team is comprised of both marketing specialists and technology experts that understand the complexity of the solutions, vendors, platforms, standards, and integrations required for successful martech enablement.


Take Our MarTech Assessment

It can be confusing to identify and evaluate the numerous technologies that are available that support the increasing need to centralize data, identity, and analytics. These challenges don’t have to be overwhelming. Merkle’s Marketing Technology Consulting helps organizations make sense of all the capabilities required to support their short-term and long-term business strategies.

MarTech Assessment


Why take this five-question assessment? It's necessary to uncover how your organization is managing the changing face of marketing technology.

  • Gain a high-level assessment of your organization's marketing technology maturity compared to others.
  • From decisioning to delivering real-time experiences; to cloud usage and using technology to deliver omni-channel experiences, not only will this survey help you understand how your maturity compares to other organizations, it provides you with a glance at your growth opportunities.


Our Team

SVP, Marketing Technology
Global Cloud Practice Lead
Vice President, Technology, Chief Solution Architect, Merkle
Chief Technology Officer