With the prevalence of online shopping, it is imperative that brands recognize that providing users with a smooth, simple, and easily accessible digital experience is key to both winning new customers and guaranteeing repeat business.
Commerce is not just about the final point of conversion; it is the hub for customer engagement across all touchpoints in the customer journey. Being where your customers are, capturing and centralizing customer data, and ensuring that your messaging is clear and consistent across all touchpoints should be the focus of your omnichannel strategy.
Merkle blends data, strategy, creative content, and platform services to develop user-centric commerce solutions that create a cohesive, seamless experience for customers. We leverage the cross-channel expertise of our agency to devise strategies that drive deeper relationships — creating personalized interactions tailored to the location and the consumer.
MORE ABOUT THIS SERVICECommerce Strategy
From awareness to post-purchase, our strategy experts are with you for every step of your CX transformation. We can provide you with industry best practices and advising you in regional specificities for your e-commerce platform through:
- Omni-channel retail strategy
- Marketplace and merchandising strategy
- Analytics, multi-channel attribution, data visualization
- User experience strategy and design
- Loyalty strategy
- Platform auditing
We partner with the world’s top commerce platforms as a Salesforce Commerce Cloud Summit Partner and a Global Elite Adobe Commerce Partner, to scale your program. From back-office to customer-facing capabilities, our agile and comprehensive solutions power your commerce activation strategies.
- Global platform implementation
- Redesign and replatform
- Technical and functional specification document creation
- Solutioning and architecture Third-party integration (PIM, OMS, WMS, EDI, punch-out, ERP, etc.)
- Quality control and regression testing
- System integration testing
We go beyond the break-fix model of support to help our clients create a better commerce experience through ongoing analysis, strategic recommendations, feature enhancements, and optimizations.
- 24/7 support and maintenance
- Dedicated development teams
- Site-performance optimization
- Operations management
- Creative asset production
- Acquisition and retention optimization
- Customer lifecycle management