Audience Platform Implementation

Maximize the impact of your audience platform by better integrating it — with your business, your technology, and your people.

Leverage our deep understanding of the tools and technologies that can ensure your audience platform is seamlessly integrated with your broader marketing stack.

Implementation Basics

How long does it take?

12 weeks. After the 12-week period, you have the option of ongoing support.

What will I receive as part of the process?

Use case development and road map
Platform configuration
Tagging configuration
Offline data configuration
Audience insights reporting
Channel and media campaign execution
Recommendations for future business planning

Implementation Steps:

Use Case Development

We’ll start by aligning the platform to your business needs, so the right use cases are in place after implementation

Deliverable Design

We’ll develop project plans and outline the outputs of the implementation process

Data Strategy & Implementation

We’ll also develop a data strategy to ensure that the platform has the associated integrations, supporting tools, and processes needed for activation

Campaign Launch

We’ll ensure your campaigns launch successfully — and keep them performing through audience setup, targeting recommendations, and personalization

Solution Optimization

Finally, we’ll help you develop a road map for transformation that establishes best practices and outlines a future state rooted in your business needs