Media Insights Report

Download the e-book to take smart action on these five strategy-defining trends:

• The Evolving Normal: As consumers ease back into normal activities, marketers must prepare for an evolving social renaissance.
• Back to school: The fall semester will see a mix of in-person and remote learning, with shoppers starting early, seeking deals, and purchasing items they didn’t need last year.
• Live audio: Live or social audio has seen rapid growth and could change the way individuals interact with brands and with each other.
• Messaging/SMS: Nearly half of US retailers plan to increase their investment in messaging and SMS platforms, largely driven by consumer demand.
• Wearable devices: As the wearable industry continues to grow, there will eventually be more opportunities for brands — as well as challenges.