As the impact of the coronavirus (COVID-19) pandemic continues to grow, we want to take a moment to assure you of a few things:
- First, the experience of working with the Merkle team and systems will remain consistent and uninterrupted.
- Second, we're already looking ahead. Merkle strategists and experts from across the business are working diligently to guide brands through this challenging time – including what marketers should be thinking about now, in the near term, and beyond to not only weather this storm, but also to prepare for continued momentum and growth in our new reality.
Below is an assortment of resources to help businesses address the situation as it unfolds. Whether you're looking for insights and research or blog posts and articles that cut across all sectors of the economy, we'll be keeping this page up to date with our latest thinking.
Insights & Research
The dizzying pace of COVID-19 news, and all its implications for brands, is overwhelming. We're here to help make sense of it all.
Our COVID-19 roundup pulls together key news and emerging trends and pairs it with our insights, arming marketers with vital information they will need to navigate this unprecedented time. Below that, you can also find industry-specific research and insights.
Media & Entertainment
Travel & Hospitality
Health
Insurance
Nonprofit
Retail & CPG
Tech
FiServ
Wealth Management
Auto & Mobility
B2B
Start planning your COVID-19 rebound with our interactive dashboards
Which communities are ready to begin spending? And what data do you need to steer your business toward opportunity? We can help you answer the burning questions every marketer is asking right now.
Our COVID-19 interactive dashboards combine county-level medical and health care coverage data with Google Mobility and consumer spend data to help guide an appropriate engagement strategy.
Strategy & Trends
Industry Perspective
Media & Entertainment
B2B
COVID-19 B2B Campaign FAQs
Covid-19 B2B Trend
Coronavirus Letter From Digital Pi
COVID-19: Resilience & Business Continuity – Almost 3 in 5 Businesses Admit They Could Have Done “Much More” To Prepare
Insights Inside #2: Bringing Your Brand To Life Through Culture w/ Theo Kroese (Moving As One)
Diana Stewart, President of EnvirOx, on Cleaning Best Practices and the Role of Marketing During COVID-19
Lorraine Martin, CEO, NSC on Navigating the COVID-19 Crisis
Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says
B2B Trend Report: Technology
All-Weather Marketing Part 1: The business case for advertising in a downturn
Have questions, concerns or need further guidance?
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