Todd is the Senior Director, Amazon & Product Marketplaces at Merkle. With over 11 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Shopping, and Amazon & eRetail teams to ensure that Merkle clients receive industry-leading service through proper feed optimization and management. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations. He holds accreditations for Sponsored Ads through the Amazon Advertising Accreditation Program.
Todd's Articles, Blog Posts, Webinars and More
Boost Your Brand on Amazon
It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon.
What Amazon Advertising Will Look Like in 2020
These 5 Trends Defined Retail in 2019
Amazon Advertising, Explained
Amazon Advertising RFP Questions You Should Ask Agency Partners
What are the most important questions for vetting and deciding on an agency for Amazon ads management?
Topics:
Digital Marketing Channels
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Amazon and eRetail
Amazon's 'complex' ad business may still confuse marketers, but it will push into video and display next year to grab ad dollars from Facebook and Google
Amazon has long been an e-commerce giant, but it's quickly becoming a growing advertising force.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.
TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle
The industry now has access to more location data than ever before through data collected from apps, cell phones, etc.
Topics:
Marketing Technology
