As a Senior Manager within the Media Services department, Teka works to develop media plans for digital display, social, and video channels to drive results to her clients' KPIs, and leads a team to adapt the plan to buying, activating, optimizing, and reporting media. Teka is passionate about how to use data to inform cross-channel marketing strategies and has particular interests in new and emerging media and attribution. Over her time at Merkle, she has supported clients across many verticals, including retail, travel, health, financial services, education, and non-profit.
Based in Charlottesville, VA, Teka has a B.A. degree from the University of Virginia and an M.B.A. degree from Virginia Commonwealth University. Prior to joining Merkle in 2015, Teka worked in marketing, communications and public relations in the education and arts sectors.