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Sudeshna Sen

Vice President, Analytics, Merkle
Sudeshna headshot

Sudeshna Sen is the Vice President of Analytics at Merkle and currently leads B2B and Nonprofit verticals. She has deep expertise in audience and performance analytics; and supports clients with creative analytics solutions to drive growth in revenue and maximize returns on marketing investments. She is also focused on helping clients deepen their customer engagement and enhance CX by leveraging data and analytics.

She brings 15 years of experience in marketing analytics and strategy; and has also supported a wide range of industries including Insurance, Health, Financial services, Hi-Tech and Retail. Prior to joining Merkle, Sudeshna held a key leadership position at NuStats, a market research firm, heading its analytics practice and managing several strategic client engagements.

She is an industry thought leader with multiple publications in CustomerThink, NonProfitPRO and BenefitsPRO. She has a Ph.D. in Civil Engineering from the University of Texas at Austin, MS from University of Illinois at Chicago, and BS from the Indian Institute of Technology at Kharagpur.

Sudeshna's Articles, Blog Posts, Webinars and More

Blog We suggest...

Audience Insights and Strategy for Nonprofits in the New Normal

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?
Webinars We suggest...

How Nonprofits Can Thrive in the New Normal

The way your nonprofit adapts to the massive shifts caused by COVID-19 will have a profound impact on your long-term success. Nonprofit fundraisers and marketers must embrace two simple truths in the normal:
Topics: Nonprofit
Articles We suggest...

How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships

Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits?