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Shirli Zelcer

Head of Analytics and Data
Shirli Zelcer

Shirli leads Merkle’s Analytics service line. She has 20 years of experience in strategy and analytics in the Travel, Media and Entertainment, Retail, High Tech, and Financial Services industries. At Merkle she has worked with a variety of different clients including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike, and has led projects for both consumer and B2B segments. Projects Shirli has managed include enterprise segmentations, customer journey development, lifetime value, omni channel integration, contact strategy optimization, acquisition and customer targeting and next best models, propensity models, and media mix modeling and attribution.

Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor’s and a master’s degree in Statistics from Cornell University.

Shirli's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Planning for a New Reality: Marketing Strategies for Insurance and Wealth Management

Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before.
Webinars We suggest...

Journey Interrupted—Driving Engagement in a “Broken” Funnel

Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.