As Merkle’s SVP Media Solutions and Strategy Leader, Serge brings his cumulative experience activating People-Based media solutions for our clients. This includes deep subject matter expertise across all digital platforms and publishers, with best-in-class capabilities in Programmatic and Paid Social media planning and buying. As a client leader in Insurance & Wealth Management, Financial Services and Health, Serge oversees performance-based customer acquisition and lead-generation programs.
Serge is a recognized and accomplished media professional with the unique experience of having worked across client, agency and media sales disciplines. Prior to Merkle, Serge was Head of Media Strategy at eBay Enterprise where he managed Display Media Services. Prior to eBay Enterprise, Serge was Director of Media, North America, at SapientNitro. Other prior roles included Director, Media at Sony Electronics. He lives in Westchester County, NY with his wife and two children.