Rives is a marketing professional with background in consumer insights, analytics and market research. In his 6+ years with Merkle, Rives has had the opportunity to partner with national brands such as Nike, Google and L'Oréal. He has deep experience conducting and analyzing qualitative and quantitative research studies.
He and his team use primary research data, advanced data analytics and cognitive science principles to develop and execute on marketing strategies that help organizations to better understand their customers and develop personalized experiences.
Prior to his current role at Merkle, Rives worked as a Paid Search Analyst, running large scale paid search marketing accounts for several national retail clients. He graduated from the University of Virginia with a Bachelor’s of Science from the McIntire School of Commerce, concentrating in Marketing and Finance.