As an Associate Director on the Digital Strategy team, Rachel works with clients across entertainment, financial services, non-profit, and retail verticals. She specializes in leveraging syndicated research, first party data, and social insights to build audience narratives and multi-platform engagement strategies. She also works closely with brands to monitor their social presence through social listening to provide insights into industry shifts and direction for content strategy. With background in consumer behavior, and experience working for a luxury retail brand and top educational publisher, Rachel is uniquely positioned to understand what motivates consumers.
Rachel's Articles, Blog Posts, Webinars and More
Consumers Have Varying Expectations for a New Normal
Marketers and advertisers must be aware that after experiencing a year of pandemic life, normalcy will not be flipping a switch. Brands must continue to innovate, remain nimble and keep an eye on consumer behavior to meet and exceed their expectations.
Media Insights Report Q2 2021: Trends and Strategies for the Next Quarter
What key trends should marketers be prepared for in Q2 of 2021? Where are there opportunities and what shifts can you make to your strategy?
COVID-19 and the Growth of Digital Experiences
The pandemic has accelerated the adoption of digital solutions, requiring marketers to test new formats, brands to learn and adapt to new ways of engaging with their communities, and consumers to embrace the digital age.
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Are You Listening? Crafting an Agile Response Strategy using Social Listening
Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.
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