Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa's Articles, Blog Posts, Webinars and More
Merkle’s Q2 2021 Digital Marketing Report: Benchmarks for the Quarter
Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US.
The Key Trends in Digital Marketing in Q1 2021
After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
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What Media Trends Can Advertisers Expect for Q2?
As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
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Google’s Responsive Search Ads Update Points to More Automation
Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns.
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Google to Retire Broad Match Modifier Match Type
Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?
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How Did the Digital Marketing Industry Fare in Q4 2020?
Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.
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Merkle Wins MediaPost’s Search Agency of the Year Award
For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!
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Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy?
Google Unpaid Shopping Listings: Where Are They Now?
Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Five Takeaways from Cyber Weekend
Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week
As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.
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Google Announces Major Changes Coming to Showcase Ads
Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.
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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?
What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?
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