Marc Bellanger is a senior strategy director with 20 years of experience developing marketing programs for major banking brands such as Bank of America, HSBC, TD Canada Bank, KeyBank, MBNA, and Chase. At Merkle, Marc’s focus is financial services, with a concentration in credit cards and payments. He directs the development and deployment of multi-channel marketing strategies for product acquisition, customer engagement, and customer retention. Prior to joining Merkle, Marc served as Senior Vice President of Marketing & Advisory Services at the Kessler Group, providing direct marketing and consulting solutions to banking, and FinTech clients, with a special emphasis on affinity marketing and partnership development.
Marc holds an MBA in Global Marketing from Babson College, and received an undergraduate degree in Business Management from Georgetown University.