Katie is an experienced strategic expert with 15 years’ experience working in U.S., EMEA, and APAC focusing on technology(CDP/DMP), data, analytics, and media & channels.
Katie is an international CDP and DMP subject matter expert delivering solutions for clients across North America, Europe, and Asia Pacific. Her expertise includes consulting, implementation, activation, and enablement for clients across the retail, banking, electronics, insurance, and entertainment industries. Katie brings deep knowledge of Adobe, Salesforce (Evergage), ActionIQ, Lytics, mParticle, and other CDP and DMP solutions as well as experience in martech and adtech integration.
Katie joined Merkle in 2013. Prior to Merkle, Katie held positions in advertising and public relations with Microsoft and Ogilvy in China. She earned a master’s degree in Integrated Marketing Communications from Northwestern University.