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Katie Li

Senior Director, Audience Science & Management, Merkle
Katie Li

Katie is an experienced strategic expert with 15 years’ experience working in U.S., EMEA, and APAC focusing on technology(CDP/DMP), data, analytics, and media & channels.

Katie is an international CDP and DMP subject matter expert delivering solutions for clients across North America, Europe, and Asia Pacific. Her expertise includes consulting, implementation, activation, and enablement for clients across the retail, banking, electronics, insurance, and entertainment industries. Katie brings deep knowledge of Adobe, Salesforce (Evergage), ActionIQ, Lytics, mParticle, and other CDP and DMP solutions as well as experience in martech and adtech integration.

Katie joined Merkle in 2013. Prior to Merkle, Katie held positions in advertising and public relations with Microsoft and Ogilvy in China. She earned a master’s degree in Integrated Marketing Communications from Northwestern University.

Katie's Articles, Blog Posts, Webinars and More

Blog We suggest...

Be Bold for Change

Authored by: Katie Li |
Published on: Jun 05, 2017
"Wow," "Wow," "Wow," I heard myself saying in my head throughout Under Secretary of the United States Navy Janine Davidson's speech at Merkle's 4th Annual International Women’s Day broadcast.
Topics: About Us
Blog We suggest...

What My Job as a DMP Analyst Taught Me about Online Dating

Authored by: Katie Li |
Published on: Mar 09, 2016
Much to my amusement, I've realized Data Management Platforms (DMPs) and online dating share a lot in common, and what I learned from working on six DMP client implementations has made me even smarter in the world of online dating. Here are a few secrets from both worlds.
Topics: Marketing Technology
Blog We suggest...

DMP: At the Center of the Universe

Authored by: Katie Li |
Published on: Dec 29, 2015
The center of the universe? Oh, come on. ... OK ... I may be exaggerating a little bit here. But Data Management Platform (DMP) is definitely at the center of digital marketing today.
Topics: Marketing Technology
Blog We suggest...

Me and Merkle, a Love Story

Authored by: Katie Li |
Published on: Nov 06, 2015
Have you ever fallen in love at first sight? I have. While unfortunately none of these romantic instances ended happily ever after, this phenomenon did work out in my career. I fell in love with Merkle when I knew nothing about it! I know it’s hard to believe. ...
Topics: Data and Analytics | About Us
In Our Company
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