As a Manager of Audience Analytics at Merkle, Kaitlin uses her passion for marketing analytics to support clients in gaining insights on their consumers, as well as forecasting and measuring performance of marketing campaigns to optimize their marketing spend. Kaitlin’s need to understand the “how and why” led to her interest in data science and marketing analytics. Whether mapping consumer decision behavior, forecasting future marketing campaign performance, or developing a micro-segmentation marketing strategy, she enjoys the challenge in discovering the underlying motivations that drive consumer behavior.
She is known to be an advocate for the power of customer and marketing analytics—continuously demonstrating her desire for leveraging data to uncover concrete and actionable solutions across a variety of industries including high tech, retail, travel, and entertainment. Kaitlin holds a dual bachelor’s degree in religious studies and mathematics from Hartwick College and a master’s in mathematical sciences from Clemson University.