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Jose Cebrian

Senior Vice President, Marketing Strategy
Jose Cebrian

Jose Cebrian is Senior Vice President, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop marketing plans across digital and addressable channels. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.

Jose's Articles, Blog Posts, Webinars and More

Articles We suggest...

Three Areas of Investment for Marketers in Q4 2020

To find new customers and keep current customers loyal, we’ve seen brands adopt inventive approaches, such as offering new services (online ordering, curbside pick-up or home delivery) and changing the way they interact with their customers (channels, content, messaging, etc.).
Webinars We suggest...

Innovations and Gaps in Customer Engagement during COVID-19

Join Merkle experts Yara Lutz and Jose Cebrian as they discuss the kinds of innovations and investments that better serve consumers in their “new normal,” the gaps revealed along the way, and some highlights and outliers across industries.
Blog We suggest...

How Salesforce Marketing Cloud Can Solve Complex Business Challenges

The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships.
Topics: Email
Webinars We suggest...

The Pulse of Customer Engagement (Q1 2020)

After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy. It requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
Articles We suggest...

Key Insights to Inform the Future of Your CRM

With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve.