Jose Cebrian is Senior Vice President, Marketing Strategy at Merkle where he helps companies leverage consumers insights to develop marketing plans across digital and addressable channels. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global Client Services for Digital Impact, Acxiom’s email and SMS division. Jose led a global team responsible for optimizing interactive direct marketing campaigns across the web, email, and mobile.
Jose's Articles, Blog Posts, Webinars and More
Three Areas of Investment for Marketers in Q4 2020
To find new customers and keep current customers loyal, we’ve seen brands adopt inventive approaches, such as offering new services (online ordering, curbside pick-up or home delivery) and changing the way they interact with their customers (channels, content, messaging, etc.).
Topics:
Customer Strategy
Topics:
Customer Strategy
Innovations and Gaps in Customer Engagement during COVID-19
Join Merkle experts Yara Lutz and Jose Cebrian as they discuss the kinds of innovations and investments that better serve consumers in their “new normal,” the gaps revealed along the way, and some highlights and outliers across industries.
How Salesforce Marketing Cloud Can Solve Complex Business Challenges
The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships.
Topics:
Email
The Pulse of Customer Engagement (Q1 2020)
After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy. It requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Email Marketing & Digital Messaging
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Promotions & Customer Loyalty Solutions
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Customer Strategy
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Digital & User Experience (UX)
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Analytics
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Marketing Technology
Key Insights to Inform the Future of Your CRM
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve.
On the Road to Advanced Personalization
How the right data and channel strategies are bringing marketers and customers closer, according to a new survey from Merkle
Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
Topics:
Marketing Technology
Managing the stack: Analytics, data management and the new era of marketing
Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.
Topics:
Analytics
Martech + Ad tech, part 3: Eliminating Silos and Connecting Data with Integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Martech + ad tech, part 2: Connected data and people-based marketing
Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
