Joey Scully is a Display Senior Specialist at Merkle responsible for strategic planning, executing, and optimizing display and paid social campaigns. While at Merkle, he has worked with clients in the retail, nonprofit, travel, and insurance sectors across all forms of display and paid social platforms. Joey holds a B.B.A. in marketing from James Madison University.
Joey's Articles, Blog Posts, Webinars and More
What Advertisers Should Know About Impressions vs. Viewable Impressions
Not sure how to think about the difference between impressions and viewable impressions for your campaigns? Read on to find out about the importance of the distinction and what you should do about it.
