Jennifer Wolf

As Director of DX Research and Brand Strategy, Jenn brings her passion and experience to create optimized, personalized customer experiences, joining both offline research and online data, for a variety of industries including B2B/B2C eCommerce, financial services, insurance, and pharma. With 10+ years of focused digital marketing experience and many additional years in product and project management, her broad background has helped major brands, including some of the largest financial institutions in the US, in developing and deploying successful personalization programs. She brings both strategic and tactical expertise to help drive impactful, data-driven transformation initiatives with measurable results. An optimization evangelist at heart, Jenn is passionate about the process of exploring customer sentiment, analyzing data, and mapping actionable customer journeys to help clients unlock growth potential.