Jennifer Perry is a Senior Manager of Advanced Analytic Methods & Research at Merkle. She leads teams that utilize data, analytics, and technology to develop and execute on marketing strategies that aid marketing organizations in understanding their customers and monetizing relationships through personalized experiences. Successful client engagements examples across a number of industries including CPG, High Tech, Non-Profit, Financial Services, Insurance and Pharma. Jennifer has over 10 years of marketing experience and over four years of continual practice in means-end and laddering approaches having learned directly from Dr. Thomas Reynolds, author of the book Understanding Consumer Decision Making and former marketing chair at the University of Houston and founder of the means-end movement.
