Jennifer DeGiovanni, a Customer Strategist, has been with Merkle for 11 years. During this time, she has led the creation and evolution of sophisticated customer experiences to enable omnichannel and customer data driven initiatives. In this work she has helped cross-functional and siloed teams move from brand first to customer led planning. Her work in bringing customer led planning to life helped a client achieve ‘Excellence in Media – Media Strategy & Insights’ Award from Cannes Lion. She has a Bachelor's Degree in Marketing and International Business from Duquesne University.
Jennifer's Articles, Blog Posts, Webinars and More
Building Meaningful Customer Relationships Through Digital Experiences Part 3: Planning and Activation
Today, your customers expect experiences that are immediately meaningful, unique, and that provide value beyond what they can receive elsewhere. Marketers can no longer manage and drive every single customer moment that may arise.
Building Meaningful Customer Relationships Through Digital Experiences Part 2: Identity and Audiences
Winning in the moments that matter is all about having access to and gathering insights from, the right data. In today’s world, financial services organizations are met with a somewhat overwhelming amount of customer data, and yet only a fraction of that data is used to nurture relationships.
Building Meaningful Customer Relationships Through Digital Experiences
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments. During this webinar, the presenters will challenge your perceptions of what it means to be customer centric.
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Financial Services
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Customer Strategy
5 Moments that Matter this Holiday Season
A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.
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