A Director in Merkle’s SEM and Data Feeds team, Jared is responsible for providing strategy and oversight for the accounts and analysts on his team. Jared has been with Merkle for over 6 years and has worked in both the SEM and Data Feed Optimization fields. He has extensive knowledge and experience managing Shopping Campaigns and has helped champion that product in his time at Merkle. Jared has worked on numerous Fortune 500 accounts at Merkle supporting their product feed powered channels and helping accounts wade the ever-evolving space of Google Shopping. He has a true passion for retail, particularly apparel, and has pioneered our merchandising report for a group of leading fashion apparel brands, resulting in valuable, action-able insights for marketers and merchandisers.
Jared holds a B.A. in Marketing from James Madison University in Virginia. In his free time, Jared re-watches New England Patriots Super Bowl footage, enjoys local craft beer and wine, and reads Game of Thrones fan theories.
