With the rise of retail media networks as a way for retailers to develop a new revenue stream, evolve vendor partnerships, and create more meaningful connections with their shoppers, Merkle has launched New Stream Media. As the lead of this group, I'm working with a team of talented digital marketers from Media, Analytics, Audience/CRM, Technology and Creative to develop custom solutions for our retail clients. Whether it's finding new ways to scale an existing co-op program or building a retail media network, our focus is on driving revenue for retailers.
Janine's Articles, Blog Posts, Webinars and More
Marketers looking at retail ad networks for holiday ads
Marketers trying to get a head start on holiday promotions and capitalize on e-commerce trends are considering retail media networks such as the media-selling arms of Kroger and Walmart.
Are Retailers Meeting Advertisers Needs?
CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.
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Tips on Engaging an Agency Partner To Make in-Housing a Reality
2020 has ushered drastic changes for brands as they think about migrating to an in-house or hybrid model. In this article, Janine Flaccavento, SVP, media and new stream media solution lead at Merkle, offers insight into how agencies can help guide partners through the in-housing process.
Topics:
Retail & Consumer Goods
Now is time to come up with pivot plans: e-commerce is driving media spending over the holidays
It’s a commonly-held belief that Christmas marketing starts earlier every year, but this year, driven by coronavirus-driven disruptions, it’s true in more ways than one and timing will be like no other.
Embodying the In-House Mindset: Expert Tips to Improve Your Agency
2020 has certainly seen many changes and with so many marketing, media and creative professionals looking for new opportunities, now is the time for agencies to embody an in-house mindset. Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle, shares her tips.
Retail Marketing Wish List for Holiday 2020
This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful. When utilizing new customer data, retail marketers can expand and activate new audiences by refining your media strategy with analytics.
Back to School is a Moment, Not a Date on Calendar
With school boards planning for a wide range of back-to-school options and some colleges and universities delaying the physical return to campus until 2021, parents and students are left wondering what they need to do to get ready.
Topics:
Media Strategy & Planning
The New Back to School for Retailers
Back-to-School shopping is a key season for many retailers, with an average spend of $26.9 billion annually between 2013 and 2019.
Selling Stories: Which Big Game Advertisers Best Tied in Commerce?
Which big game advertisers best tied in commerce with their ad campaigns?
