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Greg Fox

Vice President, Nonprofit Vertical Strategy
Greg Fox headshot

Greg Fox is Vice President, Nonprofit Vertical Strategy at Merkle. He joined the company in 2000 to establish a data-driven, strategic fundraising agency group. Fox is a 30 year veteran of direct response fundraising, with expertise in developing innovative fundraising marketing strategies and solutions. He has helped raise hundreds of millions of dollars for many of the largest and most respected fundraising brands in America and while he has broad-based fundraising experience, he is highly regarded as a leader in the national health-charity sector.  

Prior to joining Merkle, Fox was a founding partner in TheraCom, a leading provider of full-service specialty pharmacy solutions and marketing strategies that served the healthcare and charitable industries. He also served as Vice President of Direct Response Fundraising at the National Cystic Fibrosis Foundation, where he started his career and created the organization’s first national direct response program.

Fox is an industry thought leader, frequent speaker at industry conferences and an active participant in the DMA nonprofit federation. He graduated from Virginia Commonwealth University in Richmond, Virginia.

Greg's Articles, Blog Posts, Webinars and More

Articles We suggest...

Lessons Learned From an Outrageous Year of Individual Giving

2017 may be remembered best as the year of “emotion”: from outrage(political, social and cultural—some of which birthed new and sustainable movements), to fear (homegrown terrorism and threats of nuclear war), to compassion (outpouring of generosity for victims of devastating hurricanes, wildfires and mudslid
Topics: Nonprofit
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Becoming Great at People-Based Marketing

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing.
Topics: Nonprofit