As Vice President, Strategy & Insights at Merkle, Gina leads a team of world class strategists to help our clients achieve their most ambitious customer experience and loyalty objectives. Gina has over 15 years of experience in global consumer marketing and loyalty programs spanning industries including retail, consumer electronics, travel, QSR, and CPG. During her time at Merkle, Gina has led loyalty programs and consulted for brands like Clorox, American Airlines, Microsoft, and Starbucks in roles spanning project management, account management, and strategy. Prior to Merkle, Gina led loyalty initiatives at Expedia, including the global rollout of the Expedia Rewards program.
As a marketing thought leader, she is a regular contributor to publications like Loyalty360, Media Post, and Chief Marketer, sharing insights on this evolving industry. She holds Bachelors of Arts degrees in both Communications and English from Albion College.
Gina's Articles, Blog Posts, Webinars and More
Setting Up Loyalty Success in 2020
United Airlines and CLEAR Offer Frequent-Fliers a Low-Friction Security Experience
What Consumers Think of Loyalty & Reward Programs, Part 2
Embracing the Future of Retail Loyalty
What Consumers Think of Loyalty & Reward Programs, Part 1
