We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Gerry Bavaro

Chief Strategy Officer, Merkury, Merkle
Gerry Bavaro

As Chief Strategy Officer of Merkury, Merkle’s identity resolution and data platform, he leads sales and marketing, solutions, and business operations efforts aimed at integrating first-party identity and data products and solutions into Merkle and Dentsu agencies’ various services. He joined Merkle in 2015 and has held leadership positions such as SVP, Enterprise Solutions, SVP, Digital Strategy, and Global Chief Strategy Officer, M1.

Prior to joining Merkle, Gerry was Chief Strategy Officer at Resolution Media, Omnicom Media Group’s global performance media agency responsible for product, client services and strategy. As a digital veteran in the industry for over 20 years, Gerry has held leadership positions focused on bringing data and technology-driven solutions to market to drive value for clients.  Previous roles include SVP, Performance Media at Digitas, Executive Vice President at Didit, a search marketing pioneer, and Agency.com where he led early Fortune 500 digital strategy and website development engagements for clients like British Airways, Sprint, and Met Life.

Gerry is a recognized thought leader, frequently writing and speaking in the industry. He received his B.B.A. in Marketing from Hofstra University, and lives in Centerport, NY.

Gerry's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Building Meaningful Customer Relationships Through Digital Experiences Part 2: Identity and Audiences

Winning in the moments that matter is all about having access to and gathering insights from, the right data. In today’s world, financial services organizations are met with a somewhat overwhelming amount of customer data, and yet only a fraction of that data is used to nurture relationships.
Webinars We suggest...

Recognizing and Targeting Digital Consumers in a Post-cookie World

With third-party cookies and mobile device IDs set to be deprecated in the next year, marketers are wondering how they will identify, understand and target digital consumers and what’s needed as a sustainable and effective basis of identity, data and technologies that can enable their efforts in years to come