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Eve Smith

Senior Director, Client Strategy | Nonprofit

Eve Smith is an experienced fundraiser with over 20 years of nonprofit direct response marketing expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients including integrated strategy, omni-channel fundraising and marketing, and program innovation. She specializes in scaling up already-successful fundraising programs to raise more funds, and crafting new programs that leverage peer-to-peer fundraising and social giving to bring in new revenue. At Merkle, her clients have included major national health charities, international relief and faith-based organizations, and animal welfare nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based nonprofits, and worked with leading nonprofits and foundations to advance their online marketing and fundraising programs.

Eve's Articles, Blog Posts, Webinars and More

Articles We suggest...

Preparing Your Donor Strategy for the Unexpected

The COVID-19 pandemic took everyone by surprise. But those nonprofits that had an emergency response marketing plan in place have been able to navigate these uncharted waters more effectively than other organizations.
Topics: Nonprofit
Webinars We suggest...

How Nonprofits Can Thrive in the New Normal

The way your nonprofit adapts to the massive shifts caused by COVID-19 will have a profound impact on your long-term success. Nonprofit fundraisers and marketers must embrace two simple truths in the normal:
Topics: Nonprofit