Eve Smith is an experienced fundraiser with over 20 years of nonprofit direct response marketing expertise. Eve brings extensive knowledge and practice to Merkle’s nonprofit clients including integrated strategy, omni-channel fundraising and marketing, and program innovation. She specializes in scaling up already-successful fundraising programs to raise more funds, and crafting new programs that leverage peer-to-peer fundraising and social giving to bring in new revenue. At Merkle, her clients have included major national health charities, international relief and faith-based organizations, and animal welfare nonprofits, among others. Before joining Merkle, Eve was lead consultant to national cause-based nonprofits, and worked with leading nonprofits and foundations to advance their online marketing and fundraising programs.