Evan Leads Merkle’s Testing and Optimization Practice, where he helps clients put data and insights into action across technologies and channels. He works with enterprise brands across industries including Health, Finance, Automotive, Entertainment and Retail to define and develop people centric marketing that has a measurable impact for the business and their customers. Prior to Merkle, Evan managed creative production and experience innovation for brands at agencies including Saatchi & Saatchi, Rosetta and AKQA.
Evan's Articles, Blog Posts, Webinars and More
Get Local: Making your Media Relevant for Today
With an eye on staggered re-opening plans, social unrest, and economic impact at the individual level, brands now face more than the typical considerations, like season and past shopping behavior.
Planning for a New Reality: Marketing Strategies for Insurance and Wealth Management
Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before.
Let's Get Personal: How to Create Personal Experiences Based on Data
Leveraging the right data and technology unlocks amazing power for today's marketers. In our live webinar, we'll explore how to get the most out of these tools to enable personal and exceptional customer experiences.
How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Topics:
Digital & User Experience (UX)
Digital Transformation: Where are you stuck?
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
How the Data Revolution is bringing Humanity back to your Brand
Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr.
Topics:
Marketing Technology
Why Creative is Essential in Personalization
We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.
Topics:
Personalization
