Eileen O'Grady

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Eileen O’Grady has been in direct marketing for the past 25 years at top NYC ad agencies. Her clients have been Fortune 500 companies in insurance, financial services, telecommunications, airline, pharmaceutical, healthcare and more.

As a marketer, Eileen understands the importance of accountable campaigns that drive performance and generate sales in a measurable manner. A channel agnostic approach to driving the most cost-efficient conversion is primary, in today’s world where offline and online often meet to surround the consumer.

Technology over the past two decades has dramatically changed how we do business. And that technology allows us to be grounded by data, and ultimately makes us better marketers. Eileen has been at Merkle for 6 years.

Eileen's Articles, Blog Posts, Webinars and More

Insights from Deft Research: Planning for the Annual Enrollment Period in the Midst of a Pandemic

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COVID-19 Impact on the Medicare Annual Enrollment Period

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Planning Annual Open Enrollment During a Global Pandemic

Authored by: Eileen O'Grady |
Published on: May 05, 2020

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.

Topics: Health | Customer Strategy

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Planning for Next Open Enrollment in Uncertain Times

Authored by: Eileen O'Grady |
Published on: Apr 11, 2017

It’s 2017, and things are not exactly normal. This is not an ordinary year. The future of individual health care in the market is an uncertain one. So how should marketers respond?

Topics: Health | Insurance | Customer Strategy

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Managing a Multi-Channel Open Enrollment Campaign

Authored by: Eileen O'Grady |
Published on: Oct 11, 2016

You’ve done your homework: performed data analytics on last year’s campaign to identify what works and what doesn’t; explored the market to identify new media and new targeting technology to make the next campaign more effective; planned your budget with careful attention to marketing mix and spend allocation

Topics: Health | Insurance

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Getting Ready for Open Enrollment, Part 2

Authored by: Eileen O'Grady |
Published on: Jun 01, 2016

Memorial Day kicked off the unofficial start to summer and long lazy days of lounging around the pool, backyard barbeques, and family vacation time. Screeeeech! Wait, what? If you work in healthcare and marketing, then summer is your busiest time of year. Summer? What summer? All you know are deadlines.

Topics: Health

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It's Already May, Are You Ready for Open Enrollment '17?

Authored by: Eileen O'Grady |
Published on: May 23, 2016

Your hometown hockey team may not have made the finals but baseball is in full swing. April showers have brought May flowers and tulips are filling the garden. So what time of year is it? It’s time to get ready for the next Open Enrollment season. Are you ready?

Topics: Health