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Dan Moore

VP, Financial Services
Dan Moore

Dan has over 20 years of practical and innovative experience in financial services marketing and analytics across a wide range of financial services products.

At Merkle, Dan has consulted with numerous regional and national banks as well as specialty finance companies focusing on building and growing their mortgage and consumer lending programs.

Prior to Merkle, Dan was a Vice President at LendingTree, managing product management, consumer experience, and direct marketing teams where he brought advanced analytics and product marketing expertise to drive substantial revenue growth. He started his banking career at Signet Bank in their marketing and analytics group and later joined Wachovia Bank to lead their direct marketing business for mortgage and home equity lending.

Dan has a MS in Management Information Systems from the Virginia Commonwealth University School of Business and a BS in Business from the University of Virginia.

Dan's Articles, Blog Posts, Webinars and More

Blog We suggest...

Marketing Insights: Mortgage & Equity

The home equity market is expanding as home values rise and the mortgage market is moving to purchase and first time homebuyers. Many new players have entered the market over the past several years and redefined the online application process and customer experience.