Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance. He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.
Croom's Articles, Blog Posts, Webinars and More
People-based Marketing: A New Inflection Point in a Long History
The fabled history of people-based marketing (PBM) for pharmaceutical marketers began with direct marketing in the '90s, well before the first consumer broadcast television ad was used in 1998 (remember Claritin DTC!). CMOs since then have challenged marketing teams to weigh two strategies:
Topics:
Health
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Personalization
Drive Profits with Personalized Experiences in Health
There's no better way to accomplish brand immersion than through personalization.
Topics:
Health
|
Personalization
How Evaluating Performance Increases Patient Experiences
Evaluating performance has always been key to marketing programs, but the emergence of addressable media formats has made it possible to be more predictive of behavior and resources as you optimize your media mix with patients
Creating Positive Consumer Experiences
It's now possible for pharmaceuticals, payers, and healthcare providers to deliver tailored and personalized messages on a broad scale. Hear Croom Lawrence discuss how it is now possible to know when and where you can connect your audience to a more relevant experience for a greater health impact.
