Croom is an agency leader in the strategy group at Merkle. He advises US and global marketing organizations on brand leadership, digital transformation, and connected experience design to drive greater customer relevance and business performance. He helps Merkle clients align to a differentiated vision of automated, personalized, and predictive customer experiences. Croom seeks to inspire teams to see things differently, to affect behavior change, and to reshape the way businesses engage with their customers through an understanding of human insights and data.
Croom's Articles, Blog Posts, Webinars and More
Healthcare Leadership During an Economic Downturn
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Topics:
Health & Wellness
Healthcare Leadership During an Economic Downturn: Actions to Take Now
Strong leadership, combined with the universal recognition (and conviction) that there is a new way forward, will be the key driver to success or failure among all organizations. Here are actions to take now.
Topics:
Health
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Customer Strategy
As the Coronavirus Impacts Sales Rep Access, Here’s How NPP Can Close Gaps in Engagement
For pharma marketers in the US who may be facing new access challenges, here are ten recommended changes to help maintain engagement during a period of significant uncertainty.
Topics:
Health
Three Steps to Deliver Personalized Healthcare Marketing in a Cookieless World
With the changes in privacy across the industry, what do health marketers need to know to deliver personalized experiences across channels?
Topics:
Data and Analytics
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Health
Expanding Guardrails for the Customer-Centric Health Revolution
The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.
Topics:
Health
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Data and Analytics
Patient Consent Required – It’s Not Your Data!
Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).
Topics:
Health
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Data and Analytics
Topics:
Health & Wellness
Connecting the 5 Spheres of People-Based Marketing
Five people-focused domains must be mastered in order to measure and manage individual relationships, better align influencer programs, and optimize the overall cumulative impact on behavior.
Topics:
Health & Wellness
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Analytics
What Does the Future Hold for Peer Reviewed Medicine?
Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.
Topics:
Health
CVS Health and Aetna will Redefine the Healthcare Experience for Consumers
What can CVS Health patients, Aetna members and marketers expect as a result of the proposed merger, and what's on the horizon beyond this momentous deal?
Personalization is Now: Providing Utility to Win the Moments that Matter
As personalization mainstreams into healthcare, consumers and patients are demanding greater inclusion in healthcare decision making; accessing their own health data and connecting their healthcare experiences with Amazon-like personalization. Here's how healthcare brands should react.
Topics:
Health
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Personalization
Alert Healthcare Marketers: Millennials are Growing Up
US Millennials (1982 - 2001) will increasingly consume US healthcare services, and a curious contradiction has emerged in the purchase of wearable health tracking devices.
Topics:
Health
