Chris Pritcher

Chris currently serves as SVP, Creative Strategy and leads creative strategy for Merkle Americas. He and his team of senior leaders partner with Merkle’s clients to leverage data, analytics, and technology to create hyper-relevant creative that can engage today’s overloaded consumer.  Chris works with brands from across all of Merkle's vertical markets to ensure they know "what to say" and "how to say it" to drive consumer action.  Prior to this role, Chris led audience analytics across three of Merkle’s vertical markets (health, retail and nonprofit).

Chris brought to Merkle 12+ years of experience in marketing strategy, analytics, and thought leadership, having previously served on the Executive Committee at the leader in higher education marketing. Chris had the opportunity to partner with some of the largest and most recognizable institutions in the country to leverage personalized marketing to achieve their enrollment and advancement goals. Prior to his time in higher education, Chris held various analytic positions in financial services. Chris holds a BS in Systems Engineering from the University of Virginia and an MBA from the Darden School of Business.