Anne-Marie Schaffer

As general manager, Anne-Marie is responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of clients in the Retail and Consumer Goods sectors. She helps clients to navigate the forces of digital transformation and to connect with audiences in new and different ways in addition to providing a strategic perspective to solve challenges.

Anne-Marie is a veteran of the digital media community and is an accomplished marketing executive with over 25 years of experience building brands, using a 360-degree approach to marketing across digital, CRM, mobile, promotion, and traditional marketing channels. Prior to Merkle, Anne-Marie was President of PHD West, part of PHD Media Worldwide, where she ran their LA and SF offices, leading the strategy, communications planning, media buying, marketing sciences, traffic and HR teams. Prior to that, she was EVP of Media for Ignited, where she expanded Ignited’s media presence in New York and doubled its billings. Anne-Marie has also held key roles at MEC, Team One Advertising, and TBWA/Chiat Day.