Alvin leads Merkle’s Campaign Management Assessment, Roadmap, and Consulting Practice; focused on identifying marketing technology and process improvements instrumental to achieving organizational marketing visions and goals.
Alvin has 20 years’ experience as an established industry expert on install, configuration, and application of best-of-breed Marketing Technology.
Alvin is Industry recognized for understanding latest technologies: recent certifications include all three Adobe Campaign Classic certifications: Architect, Developer, Business Practitioner; Merkle Digital Professional (MDP 2.0). Adobe Marketing Cloud Professional Certifications in Adobe Analytics (AA), Adobe Experience Manager (AEM), Adobe Target as well as Adobe’s newest solution. Adobe Experience Platform (AEP).
As a hands-on consultant and advisor specializing in solution design and campaign requirement interpretation delivering optimal results
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