Allison is a Research and Brand Strategist with an interest in heightening experiences and understanding people’s ‘whys’. In her time as a marketer, she’s worked in everything from college basketball to a small synagogue in Baltimore City, but her specialty has always been discovering how to make people engage with brands more. She’s worked with a variety of clients while at Merkle including MD Anderson, Dunkin, Discover, and Nagase. In her free time she enjoys watching hockey (Go Caps!) and collecting vintage video games.
Allison's Articles, Blog Posts, Webinars and More
Creating the Right Experience: Supporting Customers During COVID-19
With the spread of COVID-19, experience and sharing-economy-based businesses are taking a hit. More than ever, responsive marketing and personalization should be key priorities in your communications strategy.
Topics:
Customer Strategy
How a Public Health Crisis Impacts Consumer Behavior
The digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general population to get a scope of customer experience, loyalty, and behavior during the coronavirus pandemic.
Topics:
Customer Strategy
Why Nike Gets Experience Right for Women
Customer Experience is King in the World of Brand Affinity
What drives consumers to buy from one company over another, when the function of the product is essentially the same? It is all about the experience.
Topics:
Customer Strategy
