Melissa Rowland

Melissa Rowland is a Senior Analyst at RKG.

Melissa's Articles, Blog Posts, Webinars and More

Advertisers Struggling to Bid Effectively on Connexity

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In the Age of Dying CSEs, Feed Management is More Important Than Ever

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eBay Commerce Network Launches Bid Groups Beta to Help Advertisers Bid Effectively

Authored by: Connor Ecklund, Melissa Rowland |
Published on: Nov 18, 2015

In an effort to create a more merchant-friendly marketplace, eBay Commerce Network (ECN) recently announced the launch of a tool called Bid Groups that allows advertisers to apply new levels of granularity to their bidding strategy for eBay Product Ads.

Topics: Paid Search | Feeds and Comparison Shopping

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Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

Authored by: Melissa Rowland, Todd Bowman |
Published on: Aug 12, 2015

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

Topics: Paid Search | Feeds and Comparison Shopping | Product Listing Ads

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Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

Authored by: Melissa Rowland |
Published on: Jun 16, 2015

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads.

Topics: Paid Search | Feeds and Comparison Shopping | Product Listing Ads

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CSE Bid Management & The Decline of the Rate Card

Authored by: Melissa Rowland |
Published on: Apr 29, 2015

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products.

Topics: Paid Search | Feeds and Comparison Shopping | Product Listing Ads