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How advanced is your loyalty strategy?

Take the Human Loyalty® Maturity Assessment, find out your score, and get guidelines for optimizing your loyalty program. Our five-stage directional scale is based on decades of expertise creating loyalty solutions for brands across industries. The assessment results will help you:

  • Understand your loyalty program’s current maturity against competitors
  • Plot your brand’s level of advancement in loyalty and engagement
  • Serve as a guideline for developing your martech stack
  • Optimize your loyalty program

What Consumers Say


cause of dissatisfaction with loyalty programs is the time it takes to earn a reward.


would like to be able to select the benefits they receive.


would like to be able to unlock additional features.


indicate the most important way a brand can interact with them is through surprise offers and gifts.

What is Human Loyalty?

We believe that a loyal consumer is a brand’s greatest asset. Our Human Loyalty vision recognizes that loyalty must be earned and is more than a marketing program; it’s the outcome of all experiences that a consumer has with your brand. However, many brands experience roadblocks in delivering personalization across the total customer experience. Ready to raise your score?

Take the Assessment


Ready to raise your score?


Start with a Human Loyalty Blueprint

We don’t believe in cookie-cutter loyalty solutions. Our experienced consultants partner with you to develop tailored loyalty and consumer engagement solutions using our proven framework. ​A truly collaborative approach, Blueprints deliver a complete strategy and execution plan.

Learn More