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Consumer Activation Must-Dos for Re-Emergence

 

Only 48% of retail consumers have stayed loyal to their favorite brands during the COVID-19 pandemic, and many have trialed or switched to other brands, often out of necessity. In other words, loyalty is up for grabs.

As you re-emerge over the upcoming months, you’ll want to pull the right levers to re-activate consumers and build brand loyaltyOur research-backed strategies help marketers across these segments prioritize their efforts:

 

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Retail

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Grocery​

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Quick-Service Restaurants

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Consumer Packaged Goods

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Regulated


No matter your industry, the next six months are crucial to remind consumers why they should choose your brand. We dug into customer behavior trends, with a lens on long-term impact, so you can meet consumers where they are. We’ll show you how to:

  • Identify & Activate​
  • Educate & Engage​
  • Reward & Retain